LMK Consulting
provides strategic marketing expertise to professional service firms
who are pursuing long term growth in their revenues and profits. By
developing well-defined business goals, market targets and communications
tools, LMK Consulting helps clients understand their strengths and
leverage those strengths to grow a profitable client base that achieves
the firm’s short and long term goals.
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Published Articles
Behavior is a Powerful Differentiator – March 08
The difference between a satisfied client and a delighted client lies in how you treat them.
>> read more
Economic Outlook: Michigan & Beyond – February 08
I attended the 2008 Economic Outlook sponsored by SMPS Michigan, CORENET, IFMA, IREM, CREW and BOMA in January.
>> read more
2008 Marketing Checklist – December 07
By now many of our firms have survived their annual budgeting process and they are wrapping up their 2008 business plan, which is an important tool to keep us focused on implementing our long term goals.
>> read more
Marketing + BD – November 07
Communications + Relationship. These are the essential ingredients for growth, and they need to be tied closely together by: the same goals, the same targets and the same key messages.
>> read more
Lizards, Cavemen and Branding – October 07
I have to admit, I’ve grown fond of the gecko that talks to us about insurance. I’m willing to bet, most of us don’t know anymore if he’s a gecko or a Geico.
>> read more
Why is Marketing Hard? – September 07
Marketing demands focus and consistency. In the hectic, project-driven world that we operate in, prioritizing dedicated time to a long term initiative is difficult.
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