Publications

• In Search of Greatness - June 10 (PDF format / 248k)
• Marketing That Works™ Are you ready? - May 10 (PDF format / 282k)
• Marketing That Works! - April 10 (PDF format / 340k)
• Find a Bright Spot and clone it. - March 10 (PDF format / 551k)
• The Go/No Go… going, going, gone? - February 10 (PDF format / 511k)
• Rediscovering the Hedgehog Concept - January 10 (PDF format / 623k)
• Who is your Chief Priority Officer? - November 09 (PDF format / 108k)
• Brand Confusion: Detroit Lions & Ford? - October 09 (PDF format / 282k)
• "Who" first, then "What" - September 09 (PDF format / 196k)
• A Time for Transitional Leadership - July 09 (PDF format / 455k)
• Where's the $$? - June 09 (PDF format / 340k)
• Positioning for the Rebound - April 09 (PDF format / 603k)
• Top 10 List of States with Stimulus $$$ - March 09 (PDF format / 371k)
• Follow the Gold - February 09 (PDF format / 618k)
• Anyone Have a Crystal Ball? - January 09 (PDF format / 334k)
• When Billability Drops - November 08 (PDF format / 407k)
• The Value of Business Planning - October 08 (PDF format / 290k)
• What are your key messages? - September 08 (PDF format / 302k)
• From the "Sales Cooke" ... - August 08 (PDF format / 355k)
• What to do when the pie is shrinking ... - July 08 (PDF format / 287k)
• Sustained Success Demands Creativity - May 08 (PDF format / 451k)
• Behavior is a Powerful Differentiator - March 08 (PDF format / 425k)
• Economic Outlook: Michigan & Beyond - February 08 (PDF format / 236k)
• 2008 Marketing Checklist - December 07 (PDF format / 307k)
• Marketing + BD - November 07 (PDF format / 224k)
• Lizards, Cavemen and Branding - October 07 (PDF format / 440k)
• Why is Marketing Hard? - September 07 (PDF format / 240k)
• Are Marketing Systems Worth the Pain?- August 07 (PDF format / 236k)
• Stop "Winging it"!- June 07 (PDF format / 368k)
• Change is in the Air - May 07 (PDF format / 348k)
• New Year's Resolution #1: Market More! - April 07 (PDF format / 63k)
• Invest Your Profits in Strategic Business Development - December 06
  (PDF format / 172k)
• Marketing: Not Just Overhead Anymore - November 06 (PDF format / 216k)
• We’re Getting Killed Out There!