Insurance

Insurance products certainly can be considered a commodity by a buyer who seeks only price when purchasing coverages. However, this Michigan-based insurance agency understands that insurance coverage for professionals extends way beyond the cost of a policy. Gaps in coverage, haphazard risk management programs and unknown risks can cost a professional service firm exponentially more than what they pay for their insurance policy.

Positioning themselves as a strategic business partner for their clients, this agency is continually adding insurance products and services to provide complete risk management. This key differentiator supersedes the importance of the cost of coverage, and emphasizes the cost of not being covered adequately or not following business practices to reduce professional risks.

LMK Consulting helped this firm develop this approach during a strategic planning session, when other key issues such as ownership transition, revenue growth and client growth were discussed in the context of a preferred future for the agency. LMK continues to assist this agency with implementation of their marketing strategy as their outsourced marketing department, managing projects such as brochure development, direct mail campaigns, and newsletter publication.