Legal

This 70-attorney law firm is enjoying comfortable financial success, but they realize that the best time to grow marketing efforts is when you are busy. Over the course of a year, LMK Consulting worked with this firm to develop a firmwide marketing plan to guide the future growth of the firm, analyzing revenues and profits for each of the firm’s business segments. After the firm established specialized practices to focus on each of the targeted business units, LMK continued to work one-on-one with each of the practice leaders to draft specific marketing plans for each of their business units. The last element of this project included a training session for practice leaders, to help them understand how to be more effective managers, and a training session for all of the attorneys to help them understand their new role in marketing the firm.

This strategic business planning effort was accompanied by a complete overhaul in the firm’s brand. Led by a communications consulting firm, this branding component included new logo development, redesign of the firm’s stationary, a redesigned intranet and website, and development of a collection of print collateral to support the firmwide marketing program. LMK assisted in the development of key messages and collateral content for these pieces.