Outsourced Marketing for Structural Engineering Firm

Marketing professional services cannot be passive. Often, professionals think that “results speak for themselves.” But without a targeted, proactive marketing program, revenue cycles can swing significantly, and your client list can become diluted with entities that are not healthy for the future of your firm.

When LMK Consulting started working with Ruby+Associates, a nationally recognized structural engineering firm, much of their marketing was passive. They have an excellent reputation, and often receive referrals to new clients; however their marketing materials did not reflect the caliber of their expertise, and potential profitability did not always guide investment of marketing dollars. They needed a marketing presence that conveyed the high level of their expertise, starting with development of a solid brand through powerful visual and key messages, and the ability to leverage word-of-mouth referrals with internet presence.

LMK Consulting worked with this firm to complete a three-stepped program:

Brand development
Marketing planning
Implementation of a targeted communications and business development strategy

By refining their marketing efforts and business strategy, this firm grew revenues by 200 percent over the course of three years.

As Marketing Consultant for Ruby+Associates, Leslie has been an invaluable business partner. She has provided leadership in developing our Strategic Marketing initiatives from branding and public relations to strategic client and business development - and also leads us through the execution of those initiatives. She keeps us moving forward. I also had the pleasure of working with her as an SMPS Michigan Board of Influence Member while she was President. She has great ability to lead educational sessions and meetings, engage the audience in discussion and can quickly and effectively summarize key learning points.

Tricia Huneke, CFO
Ruby+Associates, Inc.