Are you wondering…

• Why am I working harder to win less work (from less desirable clients)
  at lower profits?
• How can our firm become more competitive?
• What kind of marketing should we do?
• How much should I spend on marketing?
• How can my firm make the most out of our marketing investment?
• How can I help my staff stay up-to-date on best marketing practices?
• What can we do better to increase our revenue and profitability?

These are important questions. How you answer them has a big impact on your bottom line.

Marketing That Works!™ taps into the resources of a 25-year veteran in marketing architectural, engineering and construction services, offering marketing training and coaching designed to help you increase your revenue and profitability from day one. This program is structured to provide ongoing, layered learning, evaluation mechanisms and improvement practices. Best of all, you have the flexibility to choose what level of support is right for you.

Marketing That Works!™ focuses on intentional growth. To grow intentionally, you need to understand:

• Your unique offering (why your clients really buy from you – beyond your services)
• Your firm’s economic engine (how you make money – who are your best clients, what are your most profitable services, what types of projects allow you to shine?)
• What is your desired future (How do you want to flourish?)

Discovering the answers to these questions is the first phase of implementing Marketing That Works!™. The deliverable from Phase 1 is a briefing that clearly outlines where you are now, where you want to go, and what marketing strategies are recommended.

After this phase, we can move into Phases 2 & 3:

Phase 2: Training / Coaching
This phase will be defined by completing the assessment in Phase 1. A custom training and coaching program will be developed to help your firm’s staff understand the firm’s overall direction, build marketing skills needed by individuals to perform their role in moving the firm forward, and implement a system to track/maintain progress toward the firm’s goals (by identifying champions of initiatives, setting metrics to measure progress and scheduling regular check ins).

Phase 3: Adding Supplemental Marketing Resources (if necessary)
Phase 3 includes adding expertise or horsepower to your existing staff. Sometimes a niche expertise is identified that can accomplish your goals more effectively than existing in-house resources. Often, this expertise is not required full time, and can be outsourced on an as-needed basis. Supplemental resource needs are identified in Phase 1 or Phase 2, as goals are identified and available resources are evaluated.

Thinking Marketing That Works!™ may be a good tool in your firm? Contact Leslie Kusek at 248.722.4178 or Leslie@LMKconsulting.com to discuss it in more detail.