Marketing and Business Planning

Marketing and business planning are the tools that will deliver your strategic goals. When it comes to marketing, time and money are limited. Focus is essential – your marketing must reflect your business strategies. LMK brings 20 years of practical experience to help clients understand their business strengths, and target available resources to earn profitable returns on their investment. Who are your best clients? What are your most profitable services? Where do your growth areas lie? Who is your competition? What are your unique selling points? Working together, LMK helps you to answer these key questions, define your business direction, and implement a system that integrates marketing collateral with relationship-building to achieve your goals.

SMPS-Michigan worked with Leslie Kusek of LMK Consulting to develop a long-term strategic marketing plan. I was especially impressed with her ability to cut through the clutter and get to the heart of what our organization is striving for and then develop an image and materials to support our goals. Once our plan was in place, Leslie was instrumental in implementing the various facets of the plan. For example, her creative ideas formed the base for the redesign of our website, and all the materials published and distributed by our organization.

In addition to our branding and image redesign, Leslie helped us see the value of forming alliances with other industry organizations. Under her guidance, we reached to those organizations and have seen tremendous results. We are now sharing event information and working with these organizations to develop programs of interest to a broader range of attendees.

Donna Jakubowicz, President
Society for Marketing Professional Services-Michigan

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